Our Brand

The logo symbolizes and embodies key attributes of value to the business of AFA. The people represented are holding hands and this symbolizes team work. People are reflected in AFA’s values and this element is reflected well in the logo design. People coming together, holding hands towards excellence is demonstrated through the four people holding hands.

Sand and earthy colours have been selected. These are colours synonymous with the Botswana landscape. The colours reflect the colours and emotive appeal adopted in the rural setting in designing wall patterns (“Go Kgapha”). These hues of brown are often seen on the traditional Setswana huts in different patterns and display a sense of pride in the Setswana culture. The colours are vibrant and lively with a sense of peace.

AFA Pay-off line

The AFA pay-off line focuses on three aspects:

People: Clients as well as AFA staff. People are at the centre of our business.
Passion: Passion is what drives the AFA team in striving to achieve the best, all the time.
Solutions: Solutions in medical aid administration & managed care.

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